HOW TO DO SEO OF A WIX WEBSITE?

How to Do SEO of A Wix Website?

How to Do SEO of A Wix Website?

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Optimizing a Wix website for SEO is straightforward, thanks to Wix’s built-in SEO tools. Proper SEO (Search Engine Optimization) helps your site rank higher in search engines like Google, bringing more traffic and increasing your chances of converting visitors into customers. Here’s a step-by-step guide to doing SEO on a Wix website.

Step 1: Start with Wix SEO Wiz

Wix SEO Wiz is a free tool that creates a personalized SEO plan tailored to your website. To access it, go to your site dashboard, click on “Marketing & SEO,” and select “SEO Tools.” Wix SEO Wiz guides you through important tasks, from setting up meta tags to creating an SEO-friendly URL structure.

Key Benefits of Wix SEO Wiz:


  • Gives you a tailored SEO checklist.

  • Walks you through optimizing titles, descriptions, and other vital elements

  • Makes it easy to monitor your performance and watch how much it enhances over time.


Step 2: Optimize for Keywords

Keyword research is an integral part of SEO. This will help you come to grips with what words you should look to rank for with visitors and make sure that your content meets their needs.

  1. Identify Keywords: Tools such as Google Keyword Planner, Ahrefs, SEMrush, etc. will help you identify keywords. Start from your head keywords (broad terms of your business) to your secondary keywords (more specific).

  2. Add Keywords on Key Areas: Once done, place them organically into key areas of page titles, meta descriptions, headings, and content. Just make sure it's relevant and appropriately placed in a way that reads correctly for users.


Step 3: Optimize Page Titles and Meta Descriptions

Page titles and meta descriptions give search engines-and users-a sense of what each page is about. They also affect click-through rates.

  1. Page Titles: Go to "Menus & Pages" > "SEO (Google)" for each page. In "SEO Basics", create a descriptive, keyword-rich title-50-60 characters max.

  2. Meta Descriptions: Summarize (150-160 characters) the content on this page, with appropriate keywords included. Meta descriptions are meant to be short but inviting enough so a user would click.


Step 4: SEO-friendly URLs

A well-structured clean URL enables the search engine to understand your site's content structure. Using Wix, you can have a different URL for each page on your website.

  1. Open the "Menus & Pages" then select a page. Click on "SEO (Google)" and navigate to the settings URL.

  2. Make short, descriptive URLs with keywords (for instance, "/mens-shoes" not "/product-page-123").


Step 5: Add Alt Text to Images

Alt text is a description of the images that are presented in your web pages so that the search engines can understand the content and context of your site. Alt text is also very important for accessibility because a screen reader will use it to describe the image to a visually impaired user.

  1. Click on each image, then click “Settings.”

  2. Under “What’s in the image? Tell Google,” add descriptive, keyword-rich alt text.


Step 6: Optimize for Mobile

Search engines prioritize mobile-friendly sites, especially since more users browse on mobile devices. Wix sites are automatically mobile-responsive, but it’s crucial to review the mobile version and make sure it’s optimized.

  1. Visit the editor and find the "Mobile" icon to preview how your website works on a mobile.

  2. Verify that images quickly load, buttons tap easily, and that your layout adapts to any screen size.


Step 7: Speed Up Your Site

A fast loading site is an advantage not only in terms of user experience but also in search results. Most Wix sites are designed with speed in mind, but there are a few tweaks that can help you boost the performance.

  1. Optimize Images: Compress large images before uploading.

  2. Limit Heavy Features: Don't overuse animations or third party apps.

  3. Use Fast Hosting: Good hosting is featured by Wix and how your pages are optimized means a lot to the load times.


Step 8: Quality Content

Content is what drives SEO. Publishing quality content on a consistent basis that has relevant keywords will help improve search rankings.

  1. Start a Blog: If your website has Wix blogging, it means you can write posts regularly. Be proactive on what your audience is searching for and on what questions they need answers.

  2. Use Headers Properly: Break up your writing with headers (H1, H2, H3) so that readers have something to look at while reading your content. Throw your keywords in naturally as part of the header.

  3. Don't Keyword Stuff Your Writing: Don't keyword stuff your writing. Use your keywords naturally to enable readability and avoid penalties.


Step 9: Build Backlinks

Backlinks are links from other sites pointing to your site, thus improving the domain authority and chances of rankings. Here's how you can begin building links:

  1. Guest Blogging: Write blog posts for other websites with a link back to your website.

  2. Social Media: Share your work on social platforms so more people see it and share it further.

  3. List Your Business: For Local Businesses list your business in the local directories such as Google My Business, Yelp, and others to accomplish quality backlinks.


Step 10: Track Performance with Wix Analytics and Google Search Console

Regularly monitor your site’s SEO performance to see what’s working and where you can improve.

  1. Wix Analytics: Provides insights on page views, traffic sources, user behaviour, and more.

  2. Google Search Console: Verify your site with Google Search Console to track how it performs in search. You’ll get data on search queries, impressions, click-through rates, and any errors.


Additional Tips for SEO on Wix

  1. Connect to Google Analytics: Set up Google Analytics to get detailed insights into your site’s traffic.

  2. Use Structured Data: Adding schema markup (structured data) can help search engines better understand your content. Wix provides limited structured data options, but you can manually add code if needed.


Keep Updating Content: Regularly update your pages with fresh content, especially your blog and product pages, to stay relevant in search rankings.
By following these steps, you can maximize your Wix website’s visibility in search engines, attract more visitors, and grow your online presence. Wix’s user-friendly tools and SEO-friendly features make it a solid platform for optimizing your site, even if you’re new to SEO.

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