WHAT IS A WIX WEB BUILDER? | HOW TO SETUP?

What is a Wix Web Builder? | How to Setup?

What is a Wix Web Builder? | How to Setup?

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Wix is a well-known website-building platform designed to help users build professional websites without requiring advanced coding. One of its prominent features is the Wix Store-an all-in-one solution to set up an eCommerce website, manage products, process payments, and grow an online business. Here's what is offered by the Wix Store and a step-by-step guide to get one started.

What is a Wix?

A Wix Store is an eCommerce built right into the Wix website builder. It provides everything businesses need to create and design an online storefront, manage their inventory, set up payment options, handle orders, and even market their products. All these will cater to various types of e-commerce businesses, from fashion boutiques and tech stores to food delivery services, and much more. It is user-friendly with intuitive drag-and-drop design tools, a choice of templates, and features that are more geared towards selling products or services.

Key Features:


  • Customizable Templates: Hundreds of eCommerce templates developed for different types of stores.

  • Product Management: Add, organize and track unlimited products, including physical and digital items, even service-based ones

  • Multiple Secure Payment Options Set: This setting of multiple payment methods, credit card, and even offline options.

  • Order Management: Immediate orders from purchase to delivery.

  • SEO & Marketing Tools: With integrated SEO and marketing tools built-in, bring in more traffic with email marketing, social media integrations, and discount code generation

  • Mobile Optimization: All Wix sites are mobile-responsive for seamless shopping from any device.


How to Create a Wix Store?

Setting up a store using Wix is ridiculously simple even for a total newbie at building sites. Here's how you do it:

Step 1: Sign Up or Log In to Wix
If you don't already have an account, go to Wix.com and sign up for free. If you have one, just log in.

Step 2: Online Store Template
You will be automatically logged in. Now click on "Create New Site." Choose "Online Store" from the type of website that you want to create, and it will present you with a variety of eCommerce templates to work with. Go through those templates, and choose one according to the style and layout of which you want your store to look.

Remember, any template can be changed according to your brand.

Step 3: Editing the Design of Your Online Store
The easy drag-and-drop editor of Wix lets you very easily alter the template you choose. You can add a business logo and tweak your colours and fonts, change backgrounds, and position every element on the page to fit your brand style.

Step 4: Add Products to Your Store
Open the "Store Products" tab in your Wix dashboard, where you will input your products. To enter a product, you can upload images, type descriptions, set prices, and add every other information such as SKU numbers and current stock levels. You can also categorize the products to make it easier for the clients to go about it.

Step 5: Set Up Payment Options
You will attach the payment providers to accept payments on your store. Then you will go to "Settings" > "Accept Payments" and select the way of making a payment that you offer on the website, for example, credit cards and PayPal, or local options specific to your region. Wix provides reliable payment solutions to secure the transaction transactions of your customers.

Step 6: Configure Shipping & Tax Settings
In the “Settings” > “Store Shipping & Delivery” section, you can set up shipping options, rates, and tax rules based on customer locations. Wix lets you set custom rates, offer free shipping, or provide flat rates, depending on your business needs.

Step 7: Publish and Launch Your Store
Once you’ve set up your products, payment, and shipping options, click “Publish” to make your store live. Wix offers various subscription plans with advanced features; a business plan may be required to process payments and unlock full eCommerce functionality.

Step 8: Market Your Store
After publishing, use Wix’s marketing tools to attract customers. Wix offers SEO settings, email marketing, social media integrations, and options to create and share discount codes. You can also track visitor analytics to understand customer behaviour and improve your store’s performance.

Tips for Success with Your Wix Online Store

Optimize for Mobile: Make sure your store looks and functions well on mobile devices, as many customers shop on smartphones.
Use High-Quality Images: Great visuals can significantly enhance the appeal of your products and make your store look more professional.
Leverage SEO Tools: Optimize your product pages with keywords, meta descriptions, and quality content to attract organic traffic from search engines.
Enable Customer Reviews: Customer feedback can build trust and encourage new shoppers to make purchases.

With Wix, you’ll find setting up an online store is streamlined and beginner-friendly. This platform allows you to launch and manage a fully functional, visually appealing eCommerce website, making it a solid choice for small businesses and entrepreneurs.

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